Advertising & Marketing

The internet is complicated so, for SEO purposes, I like to think of it like a high school. In order to be the most popular kid (get high on Google SERPs), you need to have friends. On the internet, backlinks are the equivalent of friends. Obviously, the more links you have, the more popular you are going to be. If you are having trouble getting friends online, you can always buy backlinks. You don’t want to buy backlinks from anywhere though- you’ve got to make sure they are relevant links.

In high school, kids travel in cliques. It is easy to buy friends by offering rides to school or the answers to a test. However, if are in a click with jocks, having the most popular nerd as your friend isn’t going to help your popularity much! Apply this same logic to when you buy backlinks. When Google sees that you’ve got a backlink from a site which is outside your niche, it won’t improve your popularity much. Like the kids at school, Google quickly puts together cliques and uses links to determine the relationships amongst these networks.

It can often be difficult to determine what is a relevant link, especially when you buy backlinks. Two sites don’t have to be in the same category to be related to each other. What matters is that visitors to the site will be interested in the site being linked to. If you sell orthopedic shoes, a link from sites about back pain will certainly be helpful! Don’t underestimate Google’s power to form “cliques” online! The search engines love relevant links. You can outrank a site with many unrelated links if you carefully buy links from a few very strong relevant sites.

Internet marketing is not the easiest thing to do and you should be familiar with ways of improving search engine rankings of your site and also make sure that it brings benefits to your visitors. This will allow you to increase search engine popularity of your site as people will be referring to it on their sites.